Mar 7th 2012, 23:50:40
However, I'm also pragmatic. I recognize that organiations can have real knowledge gaps when they are not appropriately diverse and that marketing jobs in such a way as to correct the deficit is acceptable. Changing the standards, however, is not acceptable.
I first heard about this on Fox News Channel's commentary show "The Five". The Five commentators all condemned the effort.
However, I disagree with their assessment. A diverse SEAL force is a strategic advantage that the Navy currently lacks. One of the best ways to go unnoticed in an area is to look like the people in the area. Diversity in the ranks of the SEALs could allow the navy to deploy teams that are able to remain more covert than if the force is undiversified. Simply targetting marketing efforts to those minorities that the Navy needs to see more of in the SEALs does not constitute racism and it does not materially harm anyone. It is simply a strategic effort, no more and no less.
Market to the groups you need. Recruit a pool. Send them through the same training/screening as everyone else. Make them meet the same standards as everyone else. Find the same quality that you expect from everyone in each would be SEAL. This is acceptable. The only thing that should change for the minorities in the US is the kind of Navy marketing that they see and the amount that they see.
The Navy has a strategic interest in marketing to and recruiting more minorities. So long as that is all they do, then there is not issue; they're simply being smart.
Don't get me wrong, if you don't have a strategic interest to do so, then even simply placing your marketing to minorities at the expense of others is racist. Demographic target marketing is okay if it's balanced based upon your customers.
http://battleland.blogs.time.com/...-a-darker-shade-of-seals/