fluff (fiction)
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Many board games and video games provide their own fictional setting, or are set in fictional settings defined by other media such as literature or film. fluff, in the context of such gaming fiction, refers to information that provides setting and context for the game.

By definition, fluff is never part of the proper game rules. As such, fluff has no impact on gameplay and can technically be ignored by the players without breaking the game or its rules; it could arguably be described as 'soft rules'. As a result, the concept may not be applicable for role-playing games where the rules are at the discretion of the game master and implied, contextual or otherwise 'soft' rules may be deemed valid and binding.

In the context of fiction, fluff is essentially synonymous with 'Canon', i.e. the body of all fiction deemed to officially shape and define the fictional setting. It often takes the form of short stories or background information found in rulebooks and game supplements, but can take any form. In highly developed, popular settings which have evolved beyond gaming, fluff may include anything from gaming supplements such as sourcebooks to novels or even movies.

By contrast, in the same context the term Blurb is typically used for brief explanatory texts (for individual gaming pieces etc.). Where they do not provide gaming rules for their subject, blurbs also fall under the definition of the fluff.

interesting
http://en.wikipedia.org/wiki/fluff_%28fiction%29

anyone got a better one?

Commonly, a fluffer keeps an adult film star "cleaned up" in between takes so that the actor does not have to move from their position. These duties, which do not necessarily involve touching the actors, are considered part of the makeup department. After setting up the desired angle, the director asks the actors to hold position and calls for the fluffer to "fluff" the actors for the shot.

While the role of a fluffer could be as simple as implied above, fluffing could also entail sexual acts such as fellatio or non-penetrative sex.
In popular culture

The 2001 film The fluffer was about a film buff, with a crush on porn star who is straight, for whom he wound up working as a fluffer in gay porn.[1] A 2003 release also entitled The fluffer was a four-minute short comedy film.[2]

This usage, in gay pornography, as a hired member of the crew of a pornographic movie whose role on the set is to sexually arouse the male participants prior to the filming of scenes that require erections[3] became a more popular one as result of the film.

http://en.wikipedia.org/wiki/fluffer

you still need more fluff

yes i do :P

fluff YOU

was looking for more but eh

YOU ARE ALL SPECIAL IN THE EYES OF fluff! THERE IS NO fluff BUT FFULF!

YOU CANNOT BE TOLD WHAT THE fluff IS, YOU NEED TO FFULF FOR YOURSELF!

TIMBUS OT FFLUF!

2 typos
#fail

TYPING IS IRRELEVANT
YOUR #FAIL NEEDS MORE fluff!

fluffonus

fluffalicious